Weddings by Lo Privacy Policy

This Privacy Policy covers the website, owned and operated by The Wedding Shoppe, Inc., a Minnesota corporation (collectively, “We”, “Weddings by Lo”,“Us”, “”, or “Our”) and is effective as of April 20, 2016.

Our Privacy Commitment to You

This Privacy Policy is designed to maintain your trust and confidence, help you understand how we collect, use, and protect personally identifiable information you decide to share, and help you make informed decisions about how you may access, correct, or delete this information. By using or accessing, you are accepting the practices described in this Privacy Policy. 

What Information Do We Collect?

We collect information that you provide on this website, through in-store registration, and through other sources, such as events, in-store promotions, and wedding fairs. For example, if you choose to place an order or subscribe to certain features available through this website, you must first complete the registration form. During registration you are required to provide personal information such as your name and E-mail address. We use this information as listed below in “How Do We Use the Information We Collect?” If you place an order, we will require your first and last names, billing and shipping addresses, a telephone number for both billing and shipping addresses, E-mail address, and credit card number. Additionally, if you contact our customer service, we will ask for your name, postal address, E-mail address, telephone number, and any other necessary information needed to assist your request. 

E-mail this Item

If you choose to use our referral service to email an item to a friend, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. Weddings by Lo stores this information for the sole purpose of sending this one-time email. 

Your friend may contact us at to request that we remove this information from our database.

Collection and Use of Third Party Personally Identifiable Information

You may also provide personal information about other people, such as their E-mail address. This information is only used for the sole purpose of completing your request, or for whatever reason it may have been provided.

Children Under Age 13

Weddings by Lo does not knowingly collect or solicit personally identifiable information from anyone under 13. Please do not attempt to register or send any information about yourself to us. If a child has provided this website with personally identifiable information, we ask that a parent or guardian please send us an email at and we will delete the information about the child from our files.

Tracking Technologies

Technologies such as: cookies, beacons, tags and scripts are used by Weddings by Lo and our partners, affiliates, or analytics or service providers (e.g., Google Analytics, Google Adwords, etc.). These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use cookies for our shopping cart and to remember users’ settings (e.g., language preference, products added to the shopping cart, etc.). Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited. 

As is true of most websites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. 

We may combine this automatically collected log information with other information we collect about you. We do this to improve services we offer you, marketing, analytics, or site functionality. 

We partner with a third party to either display advertising on our website or to manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on this site and other sites in order to provide you with advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, contact Please note this does not opt you out of being served ads. You will continue to receive generic ads. 

We use Local Storage Objects (LSOs) such as Flash to store [content information and preferences]. Third parties with whom we partner to provide certain features on our site or to display advertising based upon your web browsing activity use LSOs such as Flash to collect and store information. 

To manage Flash LSOs please click here:

How Do We Use the Information We Collect?

Online: We use your personal information to accept, confirm, acknowledge, process, fulfill, and ship your orders. Our customer service department may use this information to communicate with you concerning your order. Your credit card information will be electronically stored and processed on a secure server (Secure Socket Layer - SSL Technology), which allows us to bill your credit card company. We also verify credit card purchases through a third-party credit card processor.

Optional Features: We post customer testimonials on our website which may contain the customer’s first name and last initial. If you choose to submit a testimonial, we may use your first name and last initial, photographs, wedding story, wedding date and location, and dress style after first obtaining your expressed permission via e-mail to post these items. We will not share any other personally identifiable information as part of the testimonial. You may request that we remove your testimonials by contacting our customer service at

If you choose to request information from us or participate in a promotional or marketing program available on the website, such as wishlist favorites, contests, sales promotions, newsletters, wedding events and fairs, and in-store registration, we may ask for your name, address, phone number, and other information. Supplying this information is strictly voluntary. We also periodically send an E-mail newsletter. If you wish to subscribe to our newsletter, we will use your name and E-mail address to send the newsletter to you. Out of respect for your privacy, we provide you a way to unsubscribe to the newsletter. Please see the “Choice and Opt-out” section for details.

Public Forums

Our website offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why. Alternatively, to request removal of your personal information from our blog, you can either log in to the third party application and remove your comment, or you can contact the appropriate third party application. Your interaction with these features is governed by the privacy policy of the company providing it.


Some of our pages utilize framing techniques to serve content from our partners while preserving the look and feel of our site. Please be aware that you are providing your personal information to these third parties and not to

Will We Disclose Information Collected to Outside Parties?

Third Parties: Weddings by Lo does not sell, trade, or rent your personally identifiable information to third parties such as marketers or other electric commerce providers, or any other third party, for their promotional purposes. We will share your personal information with third parties only in the ways that are described in this privacy policy.

Contractors: We engage other companies, consultants, and individuals to perform business functions on our behalf, including filling orders, customer service, delivering packages, sending packages and mailers, maintaining customers lists, conducting data analysis for website optimization and marketing, and processing payments (including credit card processing). The personal information we provide is only used to perform those specific duties and functions.

Law Enforcement: We may be required to disclose user information pursuant to lawful requests, such as subpoenas or court orders. Additionally, we may share personally identifiable information when we believe it necessary to comply with the law, to enforce the Terms and Conditions of this website, or to protect our interests or rights, property, and safety of employees and customers.

Merger, acquisition, or sale of assets: If is involved in a merger, acquisition, or sale of all or portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Linked Websites: Our website contains links which direct users to websites operated by third parties. Our Privacy Policy does not apply to other websites. If you choose to click on one of these links, you will be directed to the website operated by a third party. Any information that you submit at these websites are submitted directly by you to these third parties and will be governed by that third party’s privacy practices and procedures. We are not responsible for the privacy policies or practices of these third parties.

Social Media Widgets: Our website includes social media features such as the Facebook, Twitter, Pinterest, and Google Plus button and widgets, such as the Google Plus button or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.

Single Sign-On: You can log in to our site using sign-in services such as Facebook. This service will authenticate your identity and provide you with the option to share certain personal information with us such as your name and E-mail address to pre-populate our sign-up form. Services like Facebook give you the option to post information about your activities on this website to your profile page to share with others within your network.

How Can You Review or Remove Information We Collect?

At any time, you can review and update your personal information, including your name, billing or shipping addresses, E-mail address, telephone numbers, and payment method, by accessing the My Account and Registry Area sections of this website. If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete, or deactivate it by making the change on our member information page, by E-mailing a customer service representative at, or by contacting us by telephone or postal mail with the contact information listed below. We will respond to your request within 10 business days. 

If you no longer wish to receive our newsletter or promotional materials, you may opt-out of receiving them by following the instructions included in each newsletter or communication, by E-mailing our customer service at, or by contacting us via the address and phone numbers listed below. We also offer an opportunity to opt-out of certain communications on the My Account page of this website.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

How Do We Protect and Secure Customer Information and Credit Card Information?

We are dedicated to protecting our customers’ personal information we collect. To prevent unauthorized access to maintain and ensure the correct use of information, we have established physical, electronic, and managerial security protocol and procedures. Our servers are located in a secured area with cameras. The server protects access by unauthorized means by use of firewalls.

Credit card information is located on a secure server behind a firewall. When you enter sensitive information such as a credit card number, we encrypt that information using Secure Socket Layer Technology (SSL). To learn more about SSL, go to

We follow generally accepted industry standards to protect the E-mail addresses submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your E-mail address, we cannot guarantee its absolute security.

Secure transmission is not used for our product pages, general website information, testimonials, or registry, but we do use other means such as firewalls to safeguard confidentiality of this information. Although we cannot guarantee against any loss, misuse, unauthorized disclosure, alteration, or destruction of data, we try to prevent such unfortunate occurrences. Please be aware that no method of transmission or electronic storage provides certainty of security. We therefore cannot guarantee absolute security of the personal information and E-mail addresses we collect.

If you have any questions about security on our website, you can send email us at

What Should I Know About Disclosing Personally Identifiable Information on Other Websites?

Whenever you voluntarily disclose personally identifiable information online, such as through E-mails, message boards, or in chat rooms, that information can be collected and used by others. Additionally, the privacy policies of other websites will vary in how well your personal information is protected. Certain websites may not implement a privacy policy. If you provide personally identifiable information online that is accessible by the public, you may receive unsolicited messages from other parties. It is ultimately your responsibility to maintain and protect your personally identifiable information. Before you submit any personally identifiable information, read the posted privacy policy of every website, whether you are linking from our website or browsing websites on your own. 

You Consent to Terms and Conditions of this Privacy Policy, Including Any Future Revisions

Your use of and any dispute arising from it is subject to this Privacy Policy as well as our Terms and Conditions and all of its dispute resolution provisions, including mandatory arbitration, limitations on damages, and choice of law described in the Terms and Conditions. If we decide to change this Privacy Policy or our E-mail practices, we will post those changes to this privacy statement and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make material changes to this policy or the way we use your E-mail address, we will notify you here, by E-mail, or by means of a notice on our home page prior to the change becoming effective. Non-material changes and clarifications will take effect immediately, and material changes will take effect within 30 days of their posting on this website. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account.

Contacting this Website

If you have any questions or concerns, please contact us at You may also call our customer service department at 651-298-1144 in Minnesota, all other areas at 1-877-294-4991, or by mail at 1197 Grand Avenue, St. Paul, MN 55105.

Effective as of June 7, 2016.