About Us

When Lo opened her own bridal shop in 1977, she never imagined where it would lead. Since her career began, she’s been a part of over 200,000 weddings! Lo knows more than anyone how difficult shopping for bridesmaid dresses can be, and decided it was time to simplify the process. The result? Weddings by Lo: a team dedicated to bringing brides and bridesmaids a fun and easy online shopping experience.

Lo has hand-selected the best products so you don’t have to sift through a million and one options, and the colors and styles are always on-trend. She promises top quality and fair prices by only working with trusted designers, so you’ll always have a stress-free experience and love your attire.

Lo’s life is dedicated to wedding dreams. She’s won countless awards, including a 2015 lifetime achievement award. She continues to work with customers every day, always listening to what they’re looking for, and has even designed a successful line of bridal attire inspired by them you can find right here: Kennedy Blue. Lo’s done it all, and wants to use her experience to make your day perfect.

At Weddings by Lo, our vow is happiness—with your shopping experience, dresses, and big day!